GSMA - INNOVATION CITY

A BOLD EXECUTION OF AN IDEA THAT HAD NOT BEEN ATTEMPTED FOR THIS SPACE PREVIOUSLY. CREATING AN ENCLOSED BOOTH ALLOWED US TO LURE VISITORS INTO A WHOLE NEW WORLD. WORKING WITH MULTIPLE INVESTORS AND CLIENTS, IT WAS A DIFFICULT IDEA TO SELL. TO MAKE THIS WORK, WE MADE AN EXTERIOR STRUCTURE AND AV ENTRANCE THAT WAS SO BRIGHT AND ILLUSIVE IT COULD BE SEEN FROM THE FAR END OF THE HALL. IT WAS EXTREMELY EFFECTIVE AND GAVE THE BUSINESS PARTNERS OF THE STAND PRIVACY AND THE FULL OPPORTUNITY TO EXPRESS THEIR CORE MESSAGE.